China: Middle kingdom myths
17 Feb 2006
Doing business in China isn't all it's made out to be. Mark Johnson reveals some of the difficulties ad executives encounter. There is no doubt about it; China is an exciting market for advertisers.
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Hotline: Joshua rebrands as G2 United Kingdom
06 Nov 2009
Joshua has rebranded as G2 United Kingdom and restructured the business, creating a planning
Japan: Keys to their Kingdom
26 Mar 2004
Japan's ultra-cool youth are obsessed with technology, which makes them difficult to reach via more traditional advertising routes. MindShare's Martin Hadley offers five new approaches.
ZenithOptimedia's frontman inherits keys to the kingdom
25 Mar 2004
Steve King is ready to take over from the retiring John Perriss, writes Alasdair Reid .
Media Headliner: ZenithOptimedia's frontman inherits keys to the kingdom
26 Mar 2004
Steve King is ready to take over from the retiring John Perriss, Alasdair Reid says.
Delivering a united front
07 Dec 2011 | by Stephen Maher, James Devon, MBA
Hubs of 'architects' and 'developers' provide the structure of the Brand Action(tm) philosophy.
United Biscuits reviews digital
20 Sep 2007 | by Kate Nettleton
LONDON - United Biscuits, the owner of brands including Hula Hoops, Mini Cheddars and Jaffa Cakes, is on the hunt for an agency to handle its digital advertising business.
Daley exits Manchester United
17 Aug 2007 | by Noel Bussey
Lee Daley, the former chief executive of Saatchi & Saatchi, has left his role as commercial director at Manchester United Football Club.
Fallon creates United spots
30 May 2003 | by Rachel Gardner
United Airlines is looking to attract more customers by focusing on the leisure market as well as its more traditional market of business travellers, with the launch of a 6.5 million pan-European multimedia campaign by Fallon.
COMPANY CV: United Airlines
07 Aug 2000 | by JAMES CURTIS
ADDRESS United House, Southern Perimeter Road, Heathrow.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
