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UK adspend returns to double digit growth

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half

MediaCom North retains £1m United Utilities account

LONDON - MediaCom North has retained the £1m media planning and buying account for United Utilities.... United Utilities does not own any retail business but has undertaken corporate branding campaigns ... in the Granada region. Catherine Hayes from United Utilities said: "I was very impressed with the quality ...

COUNTRY PROFILES - From Egyptian soap-operas to the heavy censorship of Saudi Arabia, Middle Eastern media vary dramatically from nation to nation, Steve Shipside says

UNITED ARAB EMIRATES...UNITED ARAB EMIRATES United Arab Emirates is a collection of seven different emirates, of which the best known are Dubai and Abu Dhabi. The oil-rich UAE boasted the highest per-capita income in the world during the 80s. Oil remains the life blood of UAE s economy although, like ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

from the main media agency to become a separate business unit....Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit. The new-media subsidiary has been ... , the joint director - alongside Jez Groom - of Starcom IP, said: 'As a standalone unit, we have the luxury ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

from the main media agency to become a separate business unit....Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit. The new-media subsidiary has been ... , the joint director - alongside Jez Groom - of Starcom IP, said: 'As a standalone unit, we have the luxury ...

Global Brief: Japanese clients unite to win the women’s market - Five companies are using one

Imagine, if you will, a single brand that covers a car, a fridge, a beer, a deodorant, a computer - even the annual holiday. Aimed at young Japanese urban women, WiLL aims to be their transport, the lager they pull from the WiLL fridge before turning to the WiLL laptop to book their WiLL holiday. Oh,...

McHardie joins TBWA in research role

strategic research unit at the agency....strategic research unit at the agency. McHardie will take charge of the embryonic Context Unit, intended ... research. There are understood to be plans to open similar units within the TBWA Worldwide group. 'The ... that are bigger and better than their categories,' the planning director, Neil Hourston, said. McHardie's unit ...

Euro RSCG awarded profile-raising brief by industrial giant

the profile of the conglomerate, United Technologies....to raise the profile of the conglomerate, United Technologies. The dollars 24 billion corporation ... moon landing in 1969. United Technologies aims to raise the profile of the parent brand across ... to roll out to other parts of Europe. United Technologies has a total of 1,900 offices in 183 ...

Huawei appoints BBH to its global advertising

agency for its devices business unit, following a pitch.

Microsoft calls review of £400m below-the-line work

LONDON - Microsoft is talking to advertising networks about a £400m project to unite its customer

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.