The Economist launches US Intelligent Life via iPad
11 Oct 2010 | by Katherine Levy
become the first major magazine to be launched in the United States exclusively through an iPad app.
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Chinese outpace western peers as most engaged in social good
05 Nov 2010 | by Jin Bo
and promote brands that support good causes, outpacing their peers in Europe and the United States, according
WPP lands 'Obama agency' Blue State Digital
31 Dec 2010 | by Staff
Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known...The financial details have not been released, but in a statement, Blue State said all assets ... s digital investment arm. Blue State specialises in non-profit, cause-related communications, including ... and corporate work. Alongside the high profile work for the US president, Blue State in the UK has worked ...
Rupert Murdoch calls for press freedom in Gulf states
10 Mar 2010 | by John Reynolds
digital technology and called on Gulf states to open up their markets to competition from Western media...for press freedom in Abu Dhabi, a state which, like Dubai, makes up part of the United Arab Emirates a ...
Opinion: The Marketing Society Forum - Is football sponsorship a good use of state-owned banks
27 Jan 2010
State-owned Northern Rock has extended its sponsorship of Newcastle United for a further four years...as quickly and vigorously as possible, in order to repay the state. Therefore, all the banks that were beneficiaries of state funds should compete ferociously. Marketing is a key component in that. The last thing we ... strong argument for Newcastle/Northern Rock), but state ownership is a complete red herring. YES - JON ...
Unite union attacks 'Brutish Airways' with ad campaign
18 May 2010 | by Alex Brownsell
LONDON - The Unite trade union is fighting back in its increasingly bitter war with British Airways...yesterday's court ruling that the action was illegal. The ad states: "I would rather be doing the job I ... industrial action by members of Unite, BA chief executive Willie Walsh featured in a series of YouTube videos ...
State of the Press Release
28 Jul 2010
Media Monika Maeckle looks at the state of the press release its versatility and ability to deliver ...
Adopt an Empire state of mind
16 Jul 2010 | by Mat Gazeley
Whether it is for a preview of a blockbuster, an indie film review, an interview with an actor or director or a behind-the-scenes look at the latest movie technology, Empire magazine is the film lover's choice, according to editor Mark Dinning.
Taking Action - Manchester United Supporters' Trust vs The Glazer family
05 Mar 2010 | by Kate Magee
Protesters: Manchester United Supporters' Trust (MUST) Target: The Glazer family Location...Lowdown MUST used the final of the Carling Cup between Manchester United and Aston Villa to protest against its club's controversial owners, the Glazer family. The not-for-profit group distributed ... ? The campaign group has just turned to Blue State Digital to help with its campaign. The digital specialists ...
Manchester United and Manchester City deny social media ban for their players
22 Jan 2010 | by Gemma O'Reilly
Manchester United and Manchester City football clubs have hit back at reports that they have banned...that this is not the case. We have a Code of Conduct for our players and one guideline states that we expect players ... United also told PRWeek that players are not banned from using the sites, but that currently they all ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
