Can FD hack it in the United States?
06 Jul 2007
With the great financial clout of American owners comes great responsibility. At least in terms of US post-Enron regulation Sarbanes-Oxley it does.
Search results for United States
No filters selected
Click on a filter below to refine your search.
Add Search Filters:
By Date
By Publication
- brandrepublic.com (151)
- Campaign (171)
- campaignlive.co.uk (6)
- Campaign Work (8)
- Marketing (130)
- marketingmagazine.co.uk (26)
- mediaweek.co.uk (7)
- Media Week (32)
- prweek.com (6)
- PR Week UK (90)
By Channel
- Ad campaign (3)
- Agency (5)
- Digital marketing (59)
- Direct Marketing (16)
- Marketing (356)
- More...
- Media (92)
- New Business (2)
- Public Relations (98)
- Less...
By Industry Sector
- Agencies (5)
- Autos (1)
- B2B (33)
- Business Industrial (9)
- Consumer Goods (26)
- More...
- Consumer Services (1)
- Fashion / Clothing (7)
- Financial Services (26)
- FMCG (24)
- Food & Drink (62)
- Government / Non-Profit (44)
- Media / Entertainment (224)
- Retail/Wholesale (1)
- Retail (20)
- Technology (10)
- Telecoms / Utilities (14)
- Travel / Leisure (38)
- Less...
By Media
- Video (9)
'Obama factor' gives United States top country brand status
09 Nov 2009 | by Matt Cartmell
The 'Obama factor' has allowed the United States to emerge as the top country brand for the very first time.
Guardian considers magazine launch in the United States
08 Jul 2003 | by Staff,
LONDON - Guardian Newspapers is reported to be considering expanding its operations in the US, in a move to exploit its international reputation after the war in Iraq, with the possible launch of a weekly magazine based on the paper.
REVIEW: BSkyB plans to launch Sky News in the United States
06 Jun 2003
BSkyB is planning to launch Sky News in the United States after the channel received widespread acclaim for its coverage of the Iraq war. Executives are in talks with a number of US cable and satellite TV distributors about securing broadcast for Sky News. - Broadcast.
Global Branding: Weighing the risks of selling Uncle Sam - Recent acts of terrorism against the United States have reinforced the determination of many American multinationals to emphasise their global credentials rather than their roots
11 Sep 1998 | by ROBERT GRAY
America cannot be an ostrich with its head in the sand, declaimed Woodrow Wilson, the 28th President of the US, in 1916. In the era of the 42nd US President, Bill Clinton, it is corporate America that cannot afford to forsake vigilance in its overseas operations.
United Distillers
07 Aug 1997 | by JULIAN LEE
United Distillers is injecting new life into its market-leading whisky brand Bell s 8 Years Old, with the launch of a pounds 4m advertising campaign and a packaging redesign. The new ads, through WCRS, aim to build on the brand s heritage, positioning it as uisge beatha, the Water of Life . The ads...
Opinion: Hague’s outburst states the obvious
18 Feb 2000 | by DOMINIC MILLS
As a statement of the blindingly obvious, William Hague s assertion that the Conservatives have been wasting money by plastering the country with expensive posters is without parallel. Political posters have never done more than sway a few floating voters in marginal constituencies. A pity the Tories...
SUPPLEMENT: TELEMARKETING & DRTV; New states of co-operation
10 Oct 1996 | by KEN GOFTON
The merger of the UK s Mitre Group and US company Sitel has focused attention on the likelihood of US telemarketing techniques crossing the Atlantic, says Ken Gofton
Delivering a united front
07 Dec 2011 | by Stephen Maher, James Devon, MBA
Hubs of 'architects' and 'developers' provide the structure of the Brand Action(tm) philosophy.
Additional Information
Campaign Jobs
- Contract] Digital Account Manager - Top 5 Integrated Agency - to £33k pro rata Fill Recruitment Ltd to £33k, W1
- Digital/CRM Account Director - Excellent Agency - Soho, London - to £55k Fill Recruitment Ltd to £55k + great benefits, Soho
- Customer Loyalty - Market Research Elizabeth Norman International £27000 - £70000 per annum, City of London
- Senior Account Manager - Top 5 Agency - Central London - c£35k + Fill Recruitment Ltd c£35k+, W1
- Senior Account Manager Flow Caritas £35000 - £40000 per annum, London
Most viewed
- Phones4U horror spot tops 2011's most complained about ads
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- M&M characters test out 'British' costumes in Jubilee ad
- Joint finally opens for business
- 'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
