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Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350m supporters.
LONDON - Betfair, the betting community, is offering Manchester United and Manchester City fans the chance to have their football 'banter' displayed on a billboard in Deansgate, Manchester.
LONDON - Rupert Murdoch, the owner of News Corporation, has made a veiled criticism of the latest digital technology and called on Gulf states to open up their markets to competition from Western media companies.
LONDON - Manchester United is wrong to ban its players from having Twitter profiles, according to people interviewed in the latest BR Video.
LONDON - Manchester United has banned players from using social networking sites, which has led to the Twitter accounts of stars Wayne Rooney and Ryan Giggs disappearing from the web.
LONDON - A disgruntled United Airlines customer who has received massive media coverage by making a music video about baggage handlers breaking his guitar is about to release a second ditty, which covers how United stonewalled his complaint.
LONDON - Digital agency Spinnaker has launched an online campaign for Sony Pictures' latest film, 'The Damned United', featuring rich media ads that contain live debates from the film's Facebook page.
LONDON - US newspaper firm Tribune Company has blamed Google for the confusion surrounding an article written in 2002 detailing United Airlines bankruptcy, which appeared again last Sunday as a new story causing the airlines stock to take a dive .
Manchester United Football Club has teamed up with mxData to launch free mobile technology to help its fans get to matches.
LONDON - United Biscuits has launched a website aimed at increasing brand engagement and driving trials across the Go Ahead! low-fat biscuit range.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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