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Tree Top 'cool' by Cole & Weber United

Tree Top, the US drinks brand, has launched a campaign for its new apple juice.

Delivering a united front

Hubs of 'architects' and 'developers' provide the structure of the Brand Action(tm) philosophy.

The Next Door wins Newcastle United account

Newcastle United has appointed The Next Door, the creative start-up, to handle its digital, branding and below-the-line account.

UK agencies warm to idea of united Microsoft and Yahoo

UK search agencies would welcome the challenge to Google that a merged Microsoft/Yahoo search engine would offer, according to senior industry sources.

Starcom picks up $100m United Airlines global media

NEW YORK - Starcom USA has won the $100m (£52m) global media planning and buying account for United Airlines after a three-way pitch, resulting in Mediaedge:cia UK losing its share of the business.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.