Delivering a united front
07 Dec 2011 | by Stephen Maher, James Devon, MBA
Hubs of 'architects' and 'developers' provide the structure of the Brand Action(tm) philosophy.
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Tree Top, the US drinks brand, has launched a campaign for its new apple juice.
Hubs of 'architects' and 'developers' provide the structure of the Brand Action(tm) philosophy.
Newcastle United has appointed The Next Door, the creative start-up, to handle its digital, branding and below-the-line account.
UK search agencies would welcome the challenge to Google that a merged Microsoft/Yahoo search engine would offer, according to senior industry sources.
NEW YORK - Starcom USA has won the $100m (£52m) global media planning and buying account for United Airlines after a three-way pitch, resulting in Mediaedge:cia UK losing its share of the business.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.