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United Biscuits (UB) has confirmed that it's splitting its UK business into two, dividing it into a biscuits and a snacks division.
Virgin Money has confirmed it is to be the new shirt sponsor of Newcastle United in a two-year deal that could be worth up to £20m, as previously tipped by Marketing magazine.
Virgin Money is in talks with Newcastle United over replacing Northern Rock as shirt sponsor of the Premier League football team.
Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350m supporters.
Newcastle United, the Premier League football team, is launching its own-branded lingerie, in a move to raise the club's appeal to its female and male fans alike.
Manchester United are to have their training kit sponsored in a deal with logistics company DHL that is believed to be worth around £10m per season.
Conducting research with, rather than on, people can give incisive glimpses into their behaviour.
Manchester United has secured a seven-figure sponsorship deal with DHL, the logistics company.
United Biscuits (UB), the owner of Jaffa Cakes and KP Nuts, is in talks with one of China's biggest food companies about a potential multi-billion pound takeover, according to reports.
Sponsorship consultancy Synergy has appointed former Manchester United and Reuters strategist Carsten Thode as director of consulting.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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