European states look to financial PR experts to counter economic crisis
06 May 2010 | by Alec Mattinson
Crisis-hit European governments are turning to financial PR experts to help rebuild their country's tarnished economic reputations.
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Virgin Money is in talks with Newcastle United over replacing Northern Rock as shirt sponsor of the Premier League football team.
Crisis-hit European governments are turning to financial PR experts to help rebuild their country's tarnished economic reputations.
It has been a rollercoaster year for the United Arab Emirates' PR industry, punctuated by the fall from grace of the federation's largest city, Dubai.
LONDON - Manchester United has unveiled US risk management firm Aon as its shirt sponsor in a four-year deal worth an estimated £80m
Weber Shandwick has landed a six-figure account to handle global consumer and trade for United Biscuits.
LONDON - United Airlines has shortlisted Omnicom's OMD, Publicis Groupe's Starcom and the incumbent, WPP's Mediaedge:cia, for its global media planning and buying business.
United Co-operative is to sell two types of Bristol & West mortgage in its 500 food stores. The tie-up will be promoted through radio and in-store activity.
LONDON - AIG, the US-owned insurance giant, has accepted it has little presence in the UK domestic market despite having paid a record £56.5m for a four-year shirt sponsorship deal with Manchester United, reports Ardi Kolah.
Jim Kelly and Robert Campbell reunite at United as WPP takes full ownership.
United Business Media, which last week disposed of its 35 per cent stake in five, has produced a 30 per cent increase in pre-tax profits to £81.3 million in the first half of the year.
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