27 Nov 2009
| by Arun Sudhaman
It has been a rollercoaster year for the United Arab Emirates' PR industry, punctuated by the fall from grace of the federation's largest city, Dubai.
23 Nov 2005
| by by Ben Carter
LONDON - Vodafone and Manchester United have agreed to cut short their shirt sponsorship deal from the end of this season, triggering a race for the biggest sponsorship in world sport.
13 Apr 2005
| by Victoria Sangster, Account director, Mediaedge:cia UK
Here's a pub quiz question. What's wrong with this list of legendary Manchester United footballers: Bobby Charlton, Denis Law, George Best, Eric Cantona, Roy Keane, Bryan Robson, Ryan Giggs and David Dawkins?
04 Dec 2003
| by Ben Carter
Vodafone is to develop a series of worldwide branded content and data initiatives following the renewal of its multi-million-pound sponsorship deal with Manchester United.
20 Mar 2003
United Pan-Europe Communications, the business telecoms company, is seeking a European managing director following last week's departure of top marketer Lee Clayton to take a job in the US.
14 Jun 2001
WINNER
Constant product innovation, a well-developed marketing communications
programme, and strong support for its retail partners are the three
factors that have made Sony the best known name in consumer electronics
in the UK.
Around 130 brands compete in the highly fragmented...
14 Jun 2001
WINNER
Constant product innovation, a well-developed marketing communications
programme, and strong support for its retail partners are the three
factors that have made Sony the best known name in consumer electronics
in the UK.
Around 130 brands compete in the highly fragmented...
25 Feb 2000
| by EMMA HALL
Manchester United fans are used to being ahead of the pack and the
team s new sponsor, Vodafone, intends to keep them there.
21 Jan 2000
| by ALASDAIR REID
The visionaries were right: the future is about convergence. And
for many observers, the exciting thing about the AOL Time Warner merger
is its sheer size. This dollars 141 billion deal will generate an
awesome momentum, with knock-on effects across the media market. All
prophesies now become self-fulfilling...
09 Apr 1999
| by GORDON MACMILLAN
The future of the troubled internet venture, LineOne, has been
secured after its remaining two partners this week committed to
investing pounds 12 million in the company.