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Tree Top 'cool' by Cole & Weber United

Tree Top, the US drinks brand, has launched a campaign for its new apple juice.

Delivering a united front

Hubs of 'architects' and 'developers' provide the structure of the Brand Action(tm) philosophy.

Helen Edwards on Branding: United we understand

Conducting research with, rather than on, people can give incisive glimpses into their behaviour.

The Next Door wins Newcastle United account

Newcastle United has appointed The Next Door, the creative start-up, to handle its digital, branding and below-the-line account.

Continental and United Airlines to create world's largest airline

LONDON - US carriers Continental Airlines and United Airlines are to merge to create the world's largest airline.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.