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180 Amsterdam has created a global campaign for DHL featuring the Manchester United manager, Sir...The activity builds on the brand s partnerships with United and Formula One. A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...
the agency has suggested McCann Milan originally created the ad. The voiceover stated: "Feel more ... to devise a global strategy and build a website. An earlier version of this story stated that the ASA ...
Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...
of the brand's Facebook page with a voiceover stating: "Ian Reed wrote on our Facebook wall 'Can't wait to see ... then showed a series of women and men dressed as women, at Cheltenham, while the voiceover stated "woman ... claimed it was "saddened" to know consumers were offended by the ad, stating the ad's script had been ...
The TV ad features the Manchester United star Ashley Young training and playing football. Created by Grey London, the campaign aims to reinforce the brand s strapline, "Faster. Stronger. For longer", to promote Lucozade Sport. A series of sporting profiles also appear in print and long ...
and free standard set up. The small print at the bottom of the screen stated the prices of the HD, Sky ... it was misleading because the ad did not clearly state that consumers were required to have a landline to receive ... by Sky. Despite both BSkyB and Clearcast claiming that the ad had stated enough of the required terms ...
screen unit that you can play with. "You can see other pieces of content, you can see video in a selective way. Mobiles are rich media units which are a lot more interesting than the video that we just get ...
, it is not one we will start tomorrow." Press activity for the Tesco ad states "we d like to introduce the new ...
the account by stating, "From checking your balance to submitting metre readings, managing your energy online ...
, which invites tourists to "discover" the United States and features Johnny Cash's daughter, Rosanne....and invite travellers to experience the limitless possibilities the United States has to offer. "So we ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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