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Reckitt Benckiser hits carbon footprint target eight years early

the company s use of fresh water by 16% per unit of production since 2000. RB has planted 5.4 million trees ...

HSBC's Chris Clark on a new era for the bank's marketing

, despite such dizzying achievements, the business is in an unprecedented state of flux. A year ago, chief ... teams to functions based on business units such as retail banking, commercial banking and its high net ...

All about ... Newsworks

united front, however. Express Newspapers withdrew in 2007, arguing that it was not getting value for its ... , as Olins recognises in his introduction to its new manifesto, Newsworks faces a tall order. He states: "Far ...

The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

would now be called a "guerrilla" marketer, fly-posting ads on telephone poles in New York state. How ...

Why does adland need a new creative agency?

and the network offices that dominate the UK advertising market. As Damon states, at Joint we believe ...

Tourist numbers to dip before Olympic boost

's commitment to driving inbound tourism in the run-up to, during, and after the Olympic period, stating ...

Kellogg boss departs as food giant kicks off global rebrand

" of the business. There has also been speculation that it will make a bid for United Biscuits, which owns ...

Pepsi Max unites football and music stars in Facebook app

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.

Trading places: this week's people moves

Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...

Think BR: The search for white space

into socially stable institutions. Then with the pill we were able to revert to something more like the state ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.