CAMPAIGNS - Drivers given star treatment - Financial Services
10 Apr 1998 | by JENNIFER WHITEHEAD
by a huge number of regional papers across the United Kingdom as well as being picked up by several ...
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MEDIA: What The Papers Say - PlayStation2 launch polarises the press
01 Dec 2000
With just 165,000 consoles released to pre-ordering customers in the UK, Play-Station2 (PS2) almost guaranteed its status as the year's most sought-after product. Sony denied rationing supply to 'boost hype', stating that 'it did not make good business sense to restrict the number of machines ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
endorsement from David Blunkett, Secretary of State for Education and Employment; leading children ... and girl band All Saints, was distributed to the UK s 31,000 state and private schools. It included ...
CAMPAIGNS: SPORT; The Derby gets a dose of salts
20 Sep 1996 | by WENDY SMITH
Client: United Racecourses PR Team: Craigie Taylor International Campaign: Promotion of the 1996...Client: United Racecourses PR Team: Craigie Taylor International Campaign: Promotion of the 1996 Vodaphone Derby Budget: pounds 75,000 Timescale: December 1995 to July 1996 A ... appointed PR firm Craigie Taylor was brought in by organiser United Racecourses to re-establish the Derby ...
MEDIA: BRIEFS
10 May 1996
Grabiner grabs United post...Grabiner grabs United post Telegraph managing director Stephen Grabiner, 37, has quit his post to join the board at United News and Media as executive director newspapers with overall responsibility for the national and regional newspapers divisions and UK advertising periodicals. He replaces ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
