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180 Amsterdam has created a global campaign for DHL featuring the Manchester United manager, Sir...The activity builds on the brand s partnerships with United and Formula One. A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.
the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ...
The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one part-time rep to two full-timers at the end of the month, as the publisher seeks to diverse its ...
Atlantic, we have set up Mobile Accelerator, a small, close unit that is purely focused on being agile, creative and multidisciplinary. The unit is responsible for building small, innovative mobile projects ...
comes from getting past the technological bit. In Here Comes Everybody, Clay Shirky states ...
of the brand's Facebook page with a voiceover stating: "Ian Reed wrote on our Facebook wall 'Can't wait to see ... then showed a series of women and men dressed as women, at Cheltenham, while the voiceover stated "woman ... claimed it was "saddened" to know consumers were offended by the ad, stating the ad's script had been ...
internet isn t funny anymore'. This was less an indictment of the current state of internet humour ...
units featuring data-heavy components such as music and video. Introducing sound and video to any ...
, is to create incubators - small units within a company that are truly empowered. You then use this as a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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