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Sony Mobile promotes Cherry to fill vacant marketing director role

marketing team, while Spain, Italy and France will form another customer unit. Sony Mobile is preparing ...

Interactive: Twelve ideas for 2012

the trend is fundamentally changing the way in which human need states are met. 'Now the essence of who ... brands to 'navigate the new normal' stating that, in the developed world, more brands in more categories ... to the Occupy movement, stating: 'We support this call to action and are honoured to join you in this call ...

Chevrolet rejigs UK marketing unit

General Motors (GM)-owned Chevrolet has rejigged its UK marketing operations ahead of the launch of its compact car, the Aveo in the UK.

Vodafone brings F1 team back to UK

Vodafone is moving its sponsorship unit, which manages its sponsorship of the McLaren Formula 1...The 15-strong unit moved to Dublin in 2008 after Vodafone established a marketing team in Ireland, citing that it would yield tax efficiencies for the company. Vodafone will relocate the unit to the UK ... payable in Vodafone s Luxembourg subsidiary. But Vodafone has denied that moving the sponsorship unit ...

PepsiCo rejigs UK Walkers marketing function

head of marketing for Walkers crisps in the UK, overseeing a 28-strong marketing unit.

Domino's to integrate behavioural economics

behavioural economics when planning consumer campaigns. The agency has set up a behavioural economics unit ...

Jaguar Land Rover overhauls sales and marketing management

, managing the firm s national and regional business units and its worldwide dealer network. Finally, Mike ...

Coca-Cola promotes Howorth to drive activation

-Cola Europe disclosed that it was consolidating its 10 existing European businesses units into four, as it strove to drive efficiencies. The business units were Iberia, Germany, North West Europe and Nordics ...

Northern Foods appoints Fox's MD to head up all brands

managing director of its sandwich and salad unit. Other divisional heads are to remain with the business ... after United Biscuits acquired Jacob s from Danone. ...

The motherly touch

powerful motivating characteristic that unites a significant section of society. Social networking sites ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.