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Sainsbury's and DCMS chiefs launch 2012 School Games

Chief executive King and the secretary of state for culture, Olympics, media and sport, appeared at a press conference at Sainsbury's Store Support Centre in Holborn this morning to promote the initiative, which is also sponsored by Adidas. The 2012 School Games follow on from the long ...

Interactive: Twelve ideas for 2012

the trend is fundamentally changing the way in which human need states are met. 'Now the essence of who ... brands to 'navigate the new normal' stating that, in the developed world, more brands in more categories ... to the Occupy movement, stating: 'We support this call to action and are honoured to join you in this call ...

Field marketing: Your brand in their hands

agencies offer. 'A lot of them are using hand-held units, which are great at generating data rapidly ...

Field Marketing League Table 2011

activity 18 months ago, installing Olympic countdown units in 19 of Coca-Cola's offices across the UK ...

Field marketing - Brands go back to the shop floor

engineered display units, signage or impressive window displays will be effective only if the key message ...

Sky/IAB research ranks online video ad formats by recall

about ads on professionally made content, than content posted by others: 47% stated ads were appropriate ...

COI confirms 'at least 50%' cuts in Government adspend

40m on digital, according to the COI's annual report. The Government has previously stated ...

Red Bull halts clandestine field-marketing activity at JD Wetherspoon pubs

by Marketing , outlines a secret mission' planned for the first week of October. The document states ...

How marketing is shaping the US election

in swing states across the country. They believe word of mouth is a more powerful than TV ... background. For example, one in ten Americans believes Obama is Muslim, the website denies this, it states ...

No Sugar required

a car crash happen in slow motion. As the viewer, you re left in a state of suspended animation ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.