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Reckitt-Benckiser launches Britain's Greatest cross-brand promotion

in the UK, uniting its brands under the banner of 'Britain's Greatest' to run throughout 2012.

Britvic and PepsiCo brands unite to support community projects

Soft-drink giants Britvic and PepsiCo UK have partnered to launch a multimillion-pound CSR promotion called 'Transform Your Patch', in partnership with environmental regeneration charity Groundwork that involves all their soft drinks brands.

Interactive: Twelve ideas for 2012

the trend is fundamentally changing the way in which human need states are met. 'Now the essence of who ... brands to 'navigate the new normal' stating that, in the developed world, more brands in more categories ... to the Occupy movement, stating: 'We support this call to action and are honoured to join you in this call ...

CSR departments are redundant, says Unilever's Weed

perform better they need to be engaged in something and believe in something." He stated Unilever ...

Rape Crisis charity launches Christmas campaign about sexual consent

The poster campaign states: "Drinking is not a crime. Rape is." It continues: "No matter how much she's drunk No matter what she's wearing No matter if you ve already kissed sex without consent is rape." The posters, which first ran in Scotland, are being distributed by the 44 Rape Crisis centres ...

The IPA app shows planners that we are what we share

, including places as diverse as the United Arab Emirates and Slovenia. To put that figure into context ...

Think BR: Ignoring ethnic marketing just isn't cricket

media unit from Omnicom s prosaically named Ethnic Media Group, through Mediacom s trendy CultureCom and Universal McCann s austere-sounding Diversity Unit, to WPP s exotic Ogilvy Noor. In the past two months ...

Coke rethinks digital approach after Facebook controversy

. The message stated: I watched 2 girls one cup and felt hungry afterwards . The girl s mother said her ...

Visa transactions boosted by World Cup

The number of transactions from June 1 to July 11 was 2.2m up 79% from approximately 1.2 million during the same 41 days in 2009. Visa spending data indicated the greatest percentage of contributors came from the United States with 19.05%, followed by the UK with 19.0%, Australia 4.7%, Brazil 4 ...

COI confirms 'at least 50%' cuts in Government adspend

40m on digital, according to the COI's annual report. The Government has previously stated ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.