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Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

16 May 2012 | by Matthew Chapman

Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

Waitrose congratulates Reading on promotion to Premier League

30 Apr 2012 | by Matthew Chapman

stating, "Everyone at Waitrose would like to congratulate Brian McDermott [the manager] and his team ...

Sainsbury's to sponsor Diamond Jubilee beacons

27 Mar 2012 | by Matthew Chapman

more than 2012 beacons being lit between 10pm and 10.30pm on 4 June across the United Kingdom ...

Umbro sidelines John Terry from ad campaigns

07 Feb 2012 | by John Reynolds

Spel. The latter has stated it no longer wishes to work with Terry. ...

Branding 'police' mask non-sponsor logos at Olympic venues

07 Feb 2012 | by Rachel Barnes

state that small logos on furniture will not be affected, a decision has been made to either remove ...

Brit Insurance marketing cuts threaten cricket sponsorship

31 Jan 2012 | by John Reynolds

The company, which sponsors the elite England cricket team, has entered into a 30-day consultation period with its six-strong marketing unit; the team was reduced from 14 last November. Recently appointed chief executive Mark Cloutier has opted to outsource Brit Insurance s marketing. Marketing ...

Full interview: Justin King and Jeremy Hunt on the 2012 School Games

11 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier

The supermarket boss and the secretary of state for culture, Olympics, media and sport , appeared at a press conference at Sainsbury's Store Support Centre in Holborn yesterday to promote the initiative, which is also sponsored by Adidas. The 2012 School Games follow on from the long ...

Sainsbury's and DCMS chiefs launch 2012 School Games

10 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier

Chief executive King and the secretary of state for culture, Olympics, media and sport, appeared at a press conference at Sainsbury's Store Support Centre in Holborn this morning to promote the initiative, which is also sponsored by Adidas. The 2012 School Games follow on from the long ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

the trend is fundamentally changing the way in which human need states are met. 'Now the essence of who ... brands to 'navigate the new normal' stating that, in the developed world, more brands in more categories ... to the Occupy movement, stating: 'We support this call to action and are honoured to join you in this call ...

Virgin Money confirms two-year Newcastle United sponsorship deal

05 Jan 2012 | by John Reynolds

Virgin Money has confirmed it is to be the new shirt sponsor of Newcastle United in a two-year deal...against Manchester United, but were forced to use stick-on logos on the players' jerseys due to time ... sponsorship of Newcastle United Football Club embeds our involvement in the communities we serve." It is thought that the Northern Rock deal with Newcastle United was worth around 4m a year. It is understood ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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