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My Media Week: Mungo Knott

billboards, then catch up on the depressing state of the economy via Lawson Muncaster's City AM ...

Digital Cinema Media to roll out Primesight interactive outdoor ads

of the deal, which begins in spring 2012, DCM will install an initial 100 interactive poster units in its cinema foyers as part of a multi-million pound digital push. Poster units will be piloted in the Odeon ...

My Media Week: Zoe Osmond

through new applicants for financial support. All our beneficiaries have to be on state benefits, so we ...

Can cinema stay confident?

digital offers," she states. But Simon Willis, the head of cinema at Group M, points out that uptake ...

Watchdog bans Nivea Visage Anti-Wrinkle's 'feel younger' ad

cream in its adjudications today. A voice-over stated, "Nivea Visage Anti-Wrinkle Q10 Plus helps ... % of women feel more attractive now than they did 10 years ago," with superimposed text stating that "37% of 12,267 women interviewed" agreed. Text in the centre of the screen then stated "37% of women feel ...

Ford Galaxy sponsors summer cinema screenings

Ford is to sponsor a series of family outdoor cinema screenings at stately homes in August...The screenings are being staged in conjunction with Global Radio and GMG Radio, in an undisclosed deal brokered by WPP media agency Mindshare, and will take place at 11 stately homes across the UK from ... manager at Ford, said: "The film screenings at stately homes provide a first-class setting, allowing us ...

Making the most of less: the new rules of engagement

Normal 0 false false false MicrosoftInternetExplorer4 Just as hemlines in women's fashion rise and fall with the stock market, the mood at Media 360 is a reliable barometer of the state of the industry. So after a year that defeated even established ...

Industry leaders gather for opening of Media 360 in Manchester

at mobile payments plan MEDIA 360: David Pattison opens with state of industry summary ...

Recovering from recession

issue is working out which changes are cyclical (driven by the state of the economy) and which changes ...

Health to bear brunt of first COI cuts

prevention ( 4.5 million), are likely to be affected by Government plans to cut "preachy, nanny state ... in creating a bespoke unit called M4C to house the COI account. Major TV and radio media owners ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.