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Sorrell bids to diversify WPP with tech launch

of True Worldwide, a start-up set up to unite digital, advertising and technology that the group backed ...

Mothercare to close more than 100 stores and revamp online presence

, combined with a state-of-the-art online platform. "Simon Calver brings with him invaluable business ...

Out-of-town retailers and betting brands escape Portas clampdown

Grant Shapps, minister for housing and local government confirmed ministers have accepted the vast majority of Portas's recommendations , but stopped short of imposing secretary of state "exceptional sign off" for all new out-of-town developments. Proposals to place betting shops in a separate "use ...

Christmas shoppers drawn to 'theatre' of high street, claims report

into the retail experience. The report praised Selfridges for integrating on and offline activity, stating ...

NatWest eyes digital banking growth

The majority state-owned bank's procurement division has contacted several agencies with a view to working on NatWest's digital marketing. It wants agency help to gain more customers online. Glue Isobar currently handles digital marketing for both the RBS and NatWest brands. NatWest's recent ad campaigns ...

PayPal bolsters eBay Q2 results

experience." For the full year 2010, eBay expects its PayPal business unit to continue its strong ... expects its marketplaces business unit to continue its strong growth in Europe but expects slower growth ...

iPad and iPhone 4 launches boost Apple's online store presence

ticketmaster United Kingdom www.ticketmaster.co.uk 39 Sainsbury's www ...

Brand loyalty not an issue for online car buyers

of their lives, will be influenced by online advertising, and only 12% will stick to the same car marque stating ...

Amazon plots ad serving on Kindle

state that one of the benefits would be to lower the cost of content for consumers, which could widen ...

Andrew Walmsley on Digital: Currency conversion

click) and CPA (cost per action) - all use the as the unit of C. The buyer decides which model ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.