Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
constant state of flux. An advertising pioneer once said that nobody buys from clowns; a few years later ...
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Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers
01 May 2012 | by Rachel Barnes
Unilever chief executive Paul Polman has given a withering assessment of the state of the marketing
Britvic and PepsiCo brands unite to support community projects
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Soft-drink giants Britvic and PepsiCo UK have partnered to launch a multimillion-pound CSR promotion called 'Transform Your Patch', in partnership with environmental regeneration charity Groundwork that involves all their soft drinks brands.
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
the trend is fundamentally changing the way in which human need states are met. 'Now the essence of who ... brands to 'navigate the new normal' stating that, in the developed world, more brands in more categories ... to the Occupy movement, stating: 'We support this call to action and are honoured to join you in this call ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
handshake. Rio Ferdinand, the England and Manchester United footballer and an anti-racism campaigner, said ...
Portas review criticises supermarket non-food expansion
13 Dec 2011 | by Matthew Chapman
of State "exceptional sign off" for all new out-of-town developments, large retailers being required ...
Food Advertising Unit to study effect of ads on children
01 Dec 2011 | by John Reynolds
The AA's food division, the Food Advertising Unit, is believed to be conducting a study of the volume and nature of advertising to which children are exposed. It hopes that the research will help ... , will be closely involved in the project, as will health minister Paul Burstow. Current regulations state ...
Bacardi unveils Ace Rafa Facebook game for responsible drinking push
18 Nov 2011 | by Gemma Charles
Legal drinking age Facebook users will get the opportunity to "ace" Nadal in an online virtual reality video game, 'Ace Rafa', hosted on its Champions Drink Responsibly platform. Players who win the game, which uses the RoboServ 3000, a state-of-the-art, 12-foot-tall, tennis-serving robot, will go ...
PepsiCo in overhaul of Planet Lunch kids offering
18 Aug 2011 | by Oliver Luft
health pledge. Even so, the report stated that sales of the range rose by 50% in the first half ...
Jo Arden to head Beta's CSR offering
05 May 2011 | by Matt Williams
enterprise unit, Good Beta..... Since its inception, the unit has worked with clients including Virgin Unite, Humanity United ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
