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Sky and Virgin clash over unbranded direct mail campaign

not clearly state it was marketing communication sent with commercial intent, meaning it breached ... not be repeated and now insists all future Virgin campaigns must clearly state they are marketing communications ...

Royal Mail to offer digital watermarking system

The system allows rich media to complement direct mail without using embedded chips or quick response codes, but instead using triggers contained within mail art and design. It was developed by the Royal Mail's Door to Door Unit and digital agency Digital Space. Consumers with smartphones must ...

TNT Post commercial duties pass to Polglass

to Royal Mail in direct mail collection and distribution, it still has to use the state-owned operator ...

Think BR: Agencies be warned, the VAT man is coming

-avoidance challenge has not been tested in law so there is now a state of confusion about what does, and what does not ...

Royal Mail sell-off moves a step closer

state-owned. The bill provides for the regulation of Royal Mail to be passed from Postcomm to media ...

Retailers trial Royal Mail evening delivery

is in favour of modernisation in part by selling a stake in the state-owned company to a private company ...

Royal Mail appoints Moya Greene as new chief executive

-privatise Royal Mail, but to keep the 12,000-strong Post Office under state ownership . The same day, Royal Mail ...

Royal Mail set to be part-privatised under coalition government plans

by business secretary Vince Cable, with the nation's 12,000-strong Post Office network set to stay state...As part of the latest coalition agreement document, the government stated that it would seek "an injection of private capital" in Royal Mail. However, it did not make it clear when the sell off would happen, the size of the stake up for grabs or the price that it would be seeking from private investors ...

Brand Health Check: Royal Mail

is at an interesting stage in its development. Now that 350 years of monopoly and state ownership have almost come ...

MPs rebel against private investment in Royal Mail

to the BBC, or 71 Labour MPs, according to Sky News. It states the plans "risk fracturing one of Britain ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.