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criminal offence to state falsely that a product will be available for only a limited time to elicit ... The CAP Code expressly states that it does not cover website content, other than sales promotions and ads ... and rules on what promotion mechanics are permitted. While EU member states were supposed to have brought ...
The application followed an ASA investigation into a complaint about a Debt Free Direct DRTV ad for its Individual Voluntary Agreements, which stated: It won t cost you a penny . The ASA upheld the complaint because it concluded that there are costs associated with IVAs, and therefore the advertisement ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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