Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Carrefour 7,836 -43% New 99 State Farm 7,813 -7% New 100 DHL ...
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Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
" of the business. There has also been speculation that it will make a bid for United Biscuits, which owns ...
CREATIVE STRATEGY: National Trust rediscovers the joys of childhood
09 May 2012 | by Simon S Kershaw
experience. Since I could walk, perhaps even before then, I was taken round every stately home, castle...industry, it now strives to broaden its appeal and state its relevance indeed, its very right to exist ...
Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers
01 May 2012 | by Rachel Barnes
Unilever chief executive Paul Polman has given a withering assessment of the state of the marketing
Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
. "Branding also involves intellectual property rights that have been granted by the state and which companies have invested in over many decades to make extremely valuable so if the state effectively requisitions ... t contribute that much to the state s coffers, but is seen to contribute to obesity. Alcohol is a natural ...
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
constant state of flux. An advertising pioneer once said that nobody buys from clowns; a few years later ...
United Biscuits splits business into two
23 Mar 2012 | by John Reynolds
United Biscuits (UB) has confirmed that it's splitting its UK business into two, dividing it into a...spokesperson for the company said: "Like most businesses, United Biscuits (UB) continually reviews its ... Business Units. "When the division is complete, it will provide improved service and innovation ...
B&Q follows Homebase with female-led strategy
15 Mar 2012 | by Matthew Chapman
of Crosby Stills Nash's 'Our House' track, performed by indie five-piece band The Amber States ...
Marketers urged to tell the truth
12 Mar 2012 | by Arif Durrani
Radio, Domino s, Facebook, Manchester United, T-Mobile and Volkswagen. The book also identifies how ...
Cobra attempts to overtake 20 beer brands with £4m campaign
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
year led to an unlikely partnership between BA, Virgin Atlantic, easyJet and Ryanair, who united ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
