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Using technology from InSkin Media, the platform eschews the conventional digital advertising technique of luring users away from a website when they click on an ad. Instead content is posted on "interactive ad units" on targeted sites with the aim that the content fits seamlessly into the user s browsing ...
it additional sales.These included a range of creative units, such as bespoke banners for bigger partners ...
, said: We look forward to accelerating the expansion of buy.at s affiliate network in the United States and worldwide. Time Warner-owned AOL s new acquisition will operate as a business unit of Advertising ...
that the pricing is so high, particularly in the States, that you re better off building from scratch. However ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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