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Nike marketing boss attacks 'institutionally analogue' businesses

, is to create incubators - small units within a company that are truly empowered. You then use this as a ...

Spotify takes the plaudits in the latest IPA Online Media Owner survey

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Regulator to reconsider BSkyB movie probe as streaming services increase

In August last year the commission published a provisional decision that stated it believed BSkyB's partnerships with the six major Hollwood Studios were anti-competitive . It later started a consultation on what remedies it should employ. It has now extended its deadline for reaching a final decision ...

Adap.tv automates upfront online video ad buying

quality of supply to meet demand [in video]. "Some people are trying to use the MPU display unit ...

Facebook to broadcast more live FA Cup matches next season

Last year marked the occasion that an FA Cup match had been streamed live on the social network . FA Cup sponsor Budweiser brokered the deal with non-league teams Ascot United and Wembley FC. The live stream was available via an application built into the US brewer's US Facebook page. Around 30 ...

Paddy Power attempts to move on from transgender storm with chav ad

Paddy Power is expanding the "we hear you" campaign to poke fun at different groups, including the bookmaker itself. It took the decision to launch "chavs", the latest execution in the activity, online despite a TV ban by industry body Clearcast. The film ends with a voiceover stating, "you can ...

Heineken rolls out responsible drinking digital campaign

of the video ad unit. Alexis Nasard, chief commercial officer, at Heineken, said: "This approach breaks from ...

Lynx ads banned for degrading women and reaching kids

The outdoor ad for Lynx Excite, which ran in July and was created by BBH, drew 113 complaints. It featured a bikini-clad woman under a shower alongside text stating "the cleaner you are the dirtier you get". A number of complainants claimed the posters had been placed near schools and were pointed out ...

My YouTube ad of the week: Martin Bailie, Glue Isobar

appears committed to new content through its Manchester United tie-up and its other sponsorships:1 ...

Man City's digital growth faster than other big clubs, claims exec

Speaking at today's Media Guardian Changing Advertising Summit on data and consumer profiling, Ayers claimed his club was catching up to rivals such as Manchester United and Chelsea, by building up its use of loyalty and digital channels. Ayers said football clubs and other sporting institutions ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.