14 May 2012
| by Nicola Clark
, is to create incubators - small units within a company that are truly empowered. You then use this as a ...
28 Mar 2012
| by Mark Banham
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14 Mar 2012
| by Sarah Shearman
In August last year the commission published a provisional decision that stated it believed BSkyB's partnerships with the six major Hollwood Studios were anti-competitive .
It later started a consultation on what remedies it should employ.
It has now extended its deadline for reaching a final decision ...
06 Mar 2012
| by Daniel Farey-Jones
quality of supply to meet demand [in video].
"Some people are trying to use the MPU display unit ...
01 Mar 2012
| by John Reynolds
Last year marked the occasion that an FA Cup match had been streamed live on the social network . FA Cup sponsor Budweiser brokered the deal with non-league teams Ascot United and Wembley FC.
The live stream was available via an application built into the US brewer's US Facebook page. Around 30 ...
24 Feb 2012
| by Matthew Chapman
Paddy Power is expanding the "we hear you" campaign to poke fun at different groups, including the bookmaker itself.
It took the decision to launch "chavs", the latest execution in the activity, online despite a TV ban by industry body Clearcast.
The film ends with a voiceover stating, "you can ...
12 Dec 2011
| by Sarah Shearman
of the video ad unit.
Alexis Nasard, chief commercial officer, at Heineken, said: "This approach breaks from ...
23 Nov 2011
| by Matthew Chapman and Daniel Farey-Jones
The outdoor ad for Lynx Excite, which ran in July and was created by BBH, drew 113 complaints. It featured a bikini-clad woman under a shower alongside text stating "the cleaner you are the dirtier you get".
A number of complainants claimed the posters had been placed near schools and were pointed out ...
07 Nov 2011
appears committed to new content through its Manchester United tie-up and its other sponsorships:1 ...
20 Oct 2011
| by Daniel Farey-Jones
Speaking at today's Media Guardian Changing Advertising Summit on data and consumer profiling, Ayers claimed his club was catching up to rivals such as Manchester United and Chelsea, by building up its use of loyalty and digital channels.
Ayers said football clubs and other sporting institutions ...