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, is to create incubators - small units within a company that are truly empowered. You then use this as a ...
WPP's GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies...The unit will, "focus on providing insights, in context, on the developments at core [GroupM] partners and emerging players in online, mobile, social and addressable," according to WPP. The new unit will also build on GroupM research, focusing on consumer use of new platforms and devices, and the impact ...
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what Thinkbox, ITV and Nielsen reports have already stated, that television also enjoyed a bumper year ...
Keeping Unit), or a business with physical store locations. Google uses the information uploaded ...
by EU law and the UK has little room to manoeuvre on them. It is also unlikely that the current state ...
The majority state-owned bank's procurement division has contacted several agencies with a view to working on NatWest's digital marketing. It wants agency help to gain more customers online. Glue Isobar currently handles digital marketing for both the RBS and NatWest brands. NatWest's recent ad campaigns ...
it announced the change in the summer and stating its position has been clear in publicity about the trademark ...
the market by stating that only adverts shown for three seconds or actually clicked on will count ...
Social media now accounts for nearly one quarter of time spent online in the UK, and traffic generated by social media is growing exponentially. The category itself is in a state of constant evolution first forums, then communities, blogs, user-generated content, micro-blogs, social networks, and now ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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