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Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

, is to create incubators - small units within a company that are truly empowered. You then use this as a ...

Trinity Leeds kicks off online hype ahead of 2013 opening

10 May 2012 | by Matthew Chapman

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Paddy Power cites 'human error' after heart attack tweet criticism

01 May 2012 | by Nicola Clark

and Manchester United.

Google and partners launch social network to counter extremism

26 Apr 2012 | by Sarah Shearman

. The idea was born out of Google Ideas' Summit Against Violent Extremism in Dublin last year , which united ...

Sorrell bids to diversify WPP with tech launch

24 Apr 2012 | by Daniel Farey-Jones

of True Worldwide, a start-up set up to unite digital, advertising and technology that the group backed ...

Spotify takes the plaudits in the latest IPA Online Media Owner survey

28 Mar 2012 | by Mark Banham

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Zeebox plots first screen integration with TV manufacturers

27 Mar 2012 | by Sarah Shearman

that discussed the state of social TV and the trends which are driving it. Lloyd Salmon, co ...

Should brands build marketing functions to focus on Facebook? The Marketing Society Forum

14 Mar 2012

. Social media has had a big impact and continues to evolve. However, as stated by Coca-Cola, the focus ...

SXSW: Samsung to replicate Olympics social media activity across other platforms

12 Mar 2012 | by Sarah Shearman

explained that when the brand first stated sponsoring the Olympics in 1998, it leveraged this solely through ...

Ad watchdog clears Snickers' celeb Twitter campaign

07 Mar 2012 | by John Reynolds

of the advertising code: whether it should have been stated in the "teaser" tweets that they were marketing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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