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The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one part-time rep to two full-timers at the end of the month, as the publisher seeks to diverse its ...

Adap.tv automates upfront online video ad buying

quality of supply to meet demand [in video]. "Some people are trying to use the MPU display unit ...

Man City teases fans with 'Spot-the-Balotelli' campaign

football clubs such as Manchester United and Chelsea. Last year it introduced a digital membership ... and Manchester United, which plans to launch its own social network . Earlier this month Man City took its ... of its FA Cup clash with Manchester United. Follow Sarah Shearman on Twitter @Shearmans ...

Technology meets creativity at AKQA

's the same with Sir Alex Ferguson and Manchester United. How do you win a football match? You do a hundred ...

Adobe acquires video ad management company

's Digital Media Business Unit, said: "With this acquisition, Adobe can now offer an unparalleled platform ...

Facebook updates tools and launches new ad format

The new ad unit, which is similar to Facebook's Sponsored Stories, combines page posts with social context from users. They are a larger format than other ads available on the site and appear on the right hand side of a user s home page, with no other ads present. The social networking giant has ...

Think BR: How to comply with the ePrivacy Directive

. The new law is designed to create a transparent environment for consumers and states users must ...

American Express signs deals with Guardian, LoveFilm and Spotify

Using technology from InSkin Media, the platform eschews the conventional digital advertising technique of luring users away from a website when they click on an ad. Instead content is posted on "interactive ad units" on targeted sites with the aim that the content fits seamlessly into the user s browsing ...

Search begins for online video ad model

-form online video formats, The Pool hopes to find the most engaging ad unit. The involvement of leading ...

EU to take UK to court over internet privacy rules

The European Commission has decided to refer the United Kingdom to the EU's Court of Justice...interception are limited to intentional interception only, whereas EU law requires member states to prohibit ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.