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Think BR: What does the new experiential marketing code mean for marketers?

contracts will have a clause which states that the agency must comply with all relevant UK laws, regulations ...

Out-of-town retailers and betting brands escape Portas clampdown

Grant Shapps, minister for housing and local government confirmed ministers have accepted the vast majority of Portas's recommendations , but stopped short of imposing secretary of state "exceptional sign off" for all new out-of-town developments. Proposals to place betting shops in a separate "use ...

Industry bodies unite for experiential marketing code

Experiential campaigns will be governed by a new code, as part of a plan to strengthen self-regulation of UK marketing.

Harvey Nichols to debut small format store

The 22,000-square-foot store will open in autumn in a retail unit previously occupied by Habitat. Harvey Nichols said it would reveal more details of the concept behind the new mall format store this spring. The company already has seven small format stores in the UK. Joseph Wan, chief executive ...

Interactive: Twelve ideas for 2012

the trend is fundamentally changing the way in which human need states are met. 'Now the essence of who ... brands to 'navigate the new normal' stating that, in the developed world, more brands in more categories ... to the Occupy movement, stating: 'We support this call to action and are honoured to join you in this call ...

Festival fever

). Festival chic According to research conducted by LoveBox in 2010, 23% of respondents stated ...

Event marketing: The blog event

, environ-mentally friendly storage unit for food and drink, it can be erected within 30 minutes ...

Billington Cartmell launches innovation unit

Integrated agency Billington Cartmell has launched a new unit to help its clients find more...The unit, named '!nvent', is led by the agency's head of innovation Dan Machen, and will focus on mobile, social media, interactive content and live media experience. The team will consist of creative planners, creative technologists, trendwatchers, digital producers and account team ambassadors ...

Marketing starts at home

is to engage the participants with a shared experi ence that helps build a united, unique and positive culture ...

Experiential Essays

them together to discuss the state of experiential. Videos produced by Sarah Johnson

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.