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Save the planet marketing 'won't change consumer behaviour'

The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...

Interactive: Twelve ideas for 2012

the trend is fundamentally changing the way in which human need states are met. 'Now the essence of who ... brands to 'navigate the new normal' stating that, in the developed world, more brands in more categories ... to the Occupy movement, stating: 'We support this call to action and are honoured to join you in this call ...

CSR departments are redundant, says Unilever's Weed

perform better they need to be engaged in something and believe in something." He stated Unilever ...

Electric cars face marketing short circuit

before being rescued by the state. In the UK, sales of new cars were kept afloat by the government ...

BP suspends marketing activity

states to fund ad campaigns in support of their $20bn tourism industry, which has been hit by the spill. ...

Renault 'zero emissions' ad banned by ASA

the change'. The voiceover in the ad, by Publicis, stated: "For us, global warming goes beyond ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.