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Interactive: Twelve ideas for 2012

the trend is fundamentally changing the way in which human need states are met. 'Now the essence of who ... brands to 'navigate the new normal' stating that, in the developed world, more brands in more categories ... to the Occupy movement, stating: 'We support this call to action and are honoured to join you in this call ...

Major brands join forces in Start Today sustainability initiative

earlier this year, the stated aim was for every piece of marketing communications running on 1 November ... defended the take-up, stating: 'It's a great selection of brands. This is only year one; it came around a ...

Drinks brands set to unite on recycling

Coca-Cola is among a group of beverage brands that are in talks with can-makers aimed at creating a stronger recycling message to appear on canned drinks.

Profile: Warming to frozen food

financial results. These state: 'The Findus Group intends to increase the investment in advertising, product ...

Electric cars face marketing short circuit

before being rescued by the state. In the UK, sales of new cars were kept afloat by the government ...

Coca-Cola links with Recyclebank for voucher scheme

/restaurants and charities. The borough also stated that residents in the trial increased recycling by as much as 35%. ...

Design Report: Planet Packaging

choose packaged goods over loose items,' states the report. What people say they want and what they do may not always tally. With its Eco Refill pouch, coffee brand Kenco impressively states that its ...

Renault 'zero emissions' ad banned by ASA

the change'. The voiceover in the ad, by Publicis, stated: "For us, global warming goes beyond ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.