M&C Saatchi launches specialist sponsorship unit
19 Dec 1996 | by Staff,
M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year.
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M&C Saatchi launches specialist sponsorship unit
19 Dec 1996 | by Staff,
M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year.
NEWS: UB to plough back sell-off cash
19 Dec 1996
United Biscuits has finalised negotiations to sell off the Ross Vegetable Products division to its...United Biscuits has finalised negotiations to sell off the Ross Vegetable Products division to its management, freeing the group to plough more resources into its core categories of biscuits, snacks and meals. The management buy-out, as exclusively revealed in Marketing (December 5 ...
MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense
19 Dec 1996 | by TOM RODWELL
doesn t exist . Surprise, surprise. The US Advertising Age seems to agree, stating in September ... . The Times recently stated: It would seem that a loss of national identity in the EU is inspiring ...
NEWS: Trebor to treble sweet ad spend
19 Dec 1996
, youth, adult-impulse, and family. A single theme will unite them to increase awareness. Burnett plans ...
ADVERTISING & PROMOTION: Lookalike ads get a kicking
19 Dec 1996 | by HARRIET MARSH
Standards Authority over its use of a lookalike of the Manchester United football star, re ...
MEDIA: MEDIA CHOICE; xmas Shop windows
19 Dec 1996 | by PETER CLEMENTS
: the minimalist understated approach - a few elegant banners with images alluding to, but never really stating ...
MEDIA: Stations seek brand values’
19 Dec 1996 | by ANNA GRIFFITHS
of the Cable Communications Association, took on when he was asked to unite the whole industry behind one ...
ANALYSIS: Is link-up to Amex’s credit?
19 Dec 1996 | by PATRICK BARRETT
and is to issue a corporate expenses Amex card with United Airlines next year. NatWest already offers Air ...
MARKET RESEARCH: The season to be selling
19 Dec 1996 | by DANNY ROGERS
and the Manchester United calendar. We are also seeing success in practical, non-essential items, such as Black ... unit looked closely at where people did their festive shopping. We discovered that most ...
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