Search results for United States

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STOP PRESS

to Zenith Media s new UK Media Yearbook. ITV says it has met its stated target of a 38% share ...

MEDIA CASE STUDY: NIKE ’RUN LONDON’

Solutions Unit Timescale: Distributed with The Guardian on November 14 but part of an integrated...Client: Nike Campaign: Nike Run London Agencies: Nike worked with the Guardian s Integrated Solutions Unit Timescale: Distributed with The Guardian on November 14 but part of an integrated campaign running between November 8 and December 13 Budget: Undisclosed The Brief Nike wanted ...

MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage

As with many private groups, the true state of the Virgin businesses is hard to divine. What is clear ...

HOTLINE

brief, held by Leagas Delaney and New PHD, is unaffected. United News s Osprey ...

Lowes places Andy Cole in a chip shop for latest Reebok ad

Lowe Howard-Spink has cast Andy Cole, the Manchester United striker, as a chip shop assistant...Lowe Howard-Spink has cast Andy Cole, the Manchester United striker, as a chip shop assistant in the latest film in its other career campaign for Reebok. Based on national stereotypes, the campaign imagines parallel lives for top football stars. Ryan Giggs, for example, is cast as a Welsh ...

WHAT’S HOT WHAT’S NOT: In 1997 Publicis put its money on the Tamagotchi, pagers and ... er ... shoulder pads. Pamela Buxton assesses its nose for winners a year on, and what it thinks we’ll be rushing to buy in 98

, showing how hard it is to predict the success of launches, Publicis scored a definite miss with United ...

REVIEW: Marketing and advertising news in the week’s press ..

against Newcastle United Football Club and Dorna Marketing after the Premiership club failed to honour a...against Newcastle United Football Club and Dorna Marketing after the Premiership club failed to honour a ... . Newcastle United says that, as the match was to be televised and shown in France, running ads would ...

MARKETING MIX: That was the week that was ..

of State for Trade and Industry; and Cadbury cuts the price of Dairy Milk bars to claw back some...15 years ago: Ad agency Freeman Mathews Treasure is forced into liquidation; TV-am hits the magic one as a million viewers are recorded for the first time; Cecil Parkinson (right) becomes Secretary of State for Trade and Industry; and Cadbury cuts the price of Dairy Milk bars to claw back ...

FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

-marketing company s business unit director, Stewart Craig. Slowly a relationship was built - I guess because ...

HOT LINE

new-business unit, which includes the former account directors, Nicky Carey and Jay Haines, together ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.