17 Dec 1998
| by DANNY ROGERS
to Zenith Media s new UK
Media Yearbook.
ITV says it has met its stated target of a 38% share ...
19 Nov 1998
| by BINNUR BEYAZTAS
Solutions Unit
Timescale: Distributed with The Guardian on November 14 but part of an
integrated...Client: Nike
Campaign: Nike Run London
Agencies: Nike worked with the Guardian s Integrated Solutions Unit
Timescale: Distributed with The Guardian on November 14 but part of an
integrated campaign running between November 8 and December 13
Budget: Undisclosed
The Brief
Nike wanted ...
17 Sep 1998
| by ROGER COWE
As with many private groups, the true state of the Virgin businesses is
hard to divine. What is clear ...
11 Sep 1998
| by JOHN OWEN and ASHLEY DAVIES
brief, held by Leagas Delaney and New PHD, is
unaffected.
United News s
Osprey ...
28 Aug 1998
| by CLAIRE COZENS
Lowe Howard-Spink has cast Andy Cole, the Manchester United
striker, as a chip shop assistant...Lowe Howard-Spink has cast Andy Cole, the Manchester United
striker, as a chip shop assistant in the latest film in its other
career campaign for Reebok.
Based on national stereotypes, the campaign imagines parallel lives for
top football stars. Ryan Giggs, for example, is cast as a Welsh ...
14 Aug 1998
| by PAMELA BUXTON
,
showing how hard it is to predict the success of launches, Publicis
scored a definite miss with United ...
07 Aug 1998
| by ALI QASSIM
against Newcastle United Football Club and Dorna Marketing after the
Premiership club failed to honour a...against Newcastle United Football Club and Dorna Marketing after the
Premiership club failed to honour a ...
.
Newcastle United says that, as the match was to be televised and shown
in France, running ads would ...
06 Aug 1998
| by JANE BAINBRIDGE and JAMES CURTIS
of State
for Trade and Industry; and Cadbury cuts the price of Dairy Milk bars to
claw back some...15 years ago: Ad agency Freeman Mathews Treasure is forced into
liquidation; TV-am hits the magic one as a million viewers are recorded
for the first time; Cecil Parkinson (right) becomes Secretary of State
for Trade and Industry; and Cadbury cuts the price of Dairy Milk bars to
claw back ...
06 Aug 1998
| by KEN GOFTON
-marketing company s business unit director,
Stewart Craig. Slowly a relationship was built - I guess because ...
17 Jul 1998
| by ELEANOR TRICKETT
new-business unit, which includes the former account directors, Nicky
Carey and Jay Haines, together ...