Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing. The company has set up a new technology unit called INTCO, which will relaunch the Air Miles web site in May next year and link it to partners sites such as Sainsbury s, BT ...
Tesco Personal Finance has scotched plans to extend the trial of its state of the art in...Tesco Personal Finance has scotched plans to extend the trial of its state of the art in-store video conference booth because it has flopped with shoppers. The booths were introduced in September last year to give shoppers access to advice about Tesco financial products. Yet fewer than ten ...
The Halifax has unified its marketing department under the retail financial services unit...The Halifax has unified its marketing department under the retail financial services unit following incoming chief executive James Crosby s decision to reshape the group into five business areas. The role of Halifax s marketing chief Philip Hanson remains unchanged and there are no job losses among ...
with the launch of a mail order book service; United Biscuits signals a change in marketing strategy ...
to Zenith Media s new UK Media Yearbook. ITV says it has met its stated target of a 38% share ...
. The figure is in line with the company s stated ambition of selling 50% own-label product ...
units, and Cellnet s Tim Evans is made head of the new unit. By September Owens has set up his own ...
states, the District of Columbia and 15 countries around the world. ...
states, the District of Columbia and 15 countries around the world. ...
asked the jury if Rupert Murdoch should have been allowed to buy Manchester United without ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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