to remove filtersSTOP PRESS
17 Dec 1998 | by DANNY ROGERS
to Zenith Media s new UK Media Yearbook. ITV says it has met its stated target of a 38% share ...
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NEW MEDIA: Air Miles opens new unit with a one-to-one aim
19 Dec 1998 | by DANNY ROGERS
Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing. The company has set up a new technology unit called INTCO, which will relaunch the Air Miles web site in May next year and link it to partners sites such as Sainsbury s, BT ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
units, and Cellnet s Tim Evans is made head of the new unit. By September Owens has set up his own ...
Games industry goes after girls
03 Dec 1998 | by IAN DARBY
specifically for girls. Its Spice World has sold 100,000 units. - Sega s new Dreamcast console launched in Japan this week and sold 150,000 units in its first day. The company plans to sell 500 ...
LEADER: Where there’s no marketing chief there’s a danger
03 Dec 1998 | by LISA CAMPBELL
decisions. But how would the City react to a major listed company stating it was not going to replace ...
AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing
03 Dec 1998 | by HARRIET MARSH
believe the US Justice Department may push for the company to be broken up into three operating units ...
Sony aims to be a one-stop shop
26 Nov 1998 | by IAN DARBY
for Video and Audio Integrated Operation - Sony has restructured its business units. All ten ...
STOP PRESS
26 Nov 1998 | by IAN DARBY
by United News and Media, has appointed Dick Johnson, former UK corporate affairs director at Procter ...
AGENDA: First Direct faces up to rivals - A decade after it revolutionised banking, First Direct is facing up to a market increasingly being shaped by new power-brand entrants and product-savvy consumers. Steve Bell reports
19 Nov 1998 | by STEVE BELL
position. But given the parlous state of retail banking and customer relations - customers treated ...
OPINION: PICK OF THE WEEK
13 Nov 1998 | by ANNA GRIFFITHS
s prepay service. It sums up my state of mind. Writer Antonia Clayton, art director Tom Ewart, director...Anna Griffiths chooses the Cellnet ads from AMV BBDO: A man wakes up next to a beautiful girl and agonises over whether to bunk off lectures. The final ad raises the dilemma of whether to opt for Cellnet s prepay service. It sums up my state of mind. Writer Antonia Clayton, art director Tom Ewart ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
