to remove filtersSTOP PRESS
17 Dec 1998 | by DANNY ROGERS
to Zenith Media s new UK Media Yearbook. ITV says it has met its stated target of a 38% share ...
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CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports
18 Dec 1998 | by KEN GOFTON
with the established suppliers, the former state-owned companies. But they are having to learn fast about consumer ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
units, and Cellnet s Tim Evans is made head of the new unit. By September Owens has set up his own ...
Games industry goes after girls
03 Dec 1998 | by IAN DARBY
specifically for girls. Its Spice World has sold 100,000 units. - Sega s new Dreamcast console launched in Japan this week and sold 150,000 units in its first day. The company plans to sell 500 ...
AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing
03 Dec 1998 | by HARRIET MARSH
believe the US Justice Department may push for the company to be broken up into three operating units ...
Sony aims to be a one-stop shop
26 Nov 1998 | by IAN DARBY
for Video and Audio Integrated Operation - Sony has restructured its business units. All ten ...
STOP PRESS
26 Nov 1998 | by IAN DARBY
by United News and Media, has appointed Dick Johnson, former UK corporate affairs director at Procter ...
Cisco alters IT tactics to woo top executives
22 Oct 1998 | by WINSTON FLETCHER
the evaluation of a TV trial in ten US states, the trial will be rolled out across Europe including the UK ...
ASA probe into Sony mailshots
22 Oct 1998 | by LISA CAMPBELL
Direct mail made to look like serious medical documents is being investigated by the Advertising Standards Authority. The mailing for Sony PlayStation by Claydon Heeley features a brown envelope with the words Test Results printed in bold capitals. Inside is a medical card which states: I am writing ...
POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes are transforming point-of-purchase. David Murphy reports
22 Oct 1998 | by DAVID MURPHY
of the high-tech units being developed, he says. One is that the technology may become an end in itself ... , which can accommodate ten POPIT cassettes. The standard base unit costs pounds 70, each cassette just ... . The unit also houses the decoder and dish required to receive the digital broadcasts. Double ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
