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NEW MEDIA: Air Miles opens new unit with a one-to-one aim

Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing. The company has set up a new technology unit called INTCO, which will relaunch the Air Miles web site in May next year and link it to partners sites such as Sainsbury s, BT ...

CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair relationships with key fliers. Cathy Smith has refocused the airline’s marketing to help rebuild its damaged image, Robert Dwek writes

? But Smith was happy to state that targeted tactical activity clearly has a depth not achievable above ...

STOP PRESS

to Zenith Media s new UK Media Yearbook. ITV says it has met its stated target of a 38% share ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

units, and Cellnet s Tim Evans is made head of the new unit. By September Owens has set up his own ...

FOR THE RECORD

Johnston will form the investigative unit which will work across seven days of the Express ...

REVIEW: Marketing and advertising news in the week’s press

s decision, United News and Media has emerged as an interested party, although not as a full bidder ...

STOP PRESS

by United News and Media, has appointed Dick Johnson, former UK corporate affairs director at Procter ...

CLOSE-UP: GLOBAL BRIEF - Putting Thailand on the map. So, a Bangkok agency won a global task. Jade Garrett explains the significance

in Europe and the United States is airing now, with TV work appearing on CNN and print ads in Time ...

Claydon Heeley drive for Qantas promotes ’refreshing’ features of business class

link-up between Lufthansa, United Airlines and Swissair. British Airways is planning to spend ...

Thai agency becomes first local shop to win global account

not disclosed. The first campaign will run on TV and press and will target markets in Europe and the United States. The first work will run on CNN and appear in Time, the Washington Post and New York Times ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.