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- United Biscuits has pooled the entire UK creative advertising for its McVitie s and KP units...- United Biscuits has pooled the entire UK creative advertising for its McVitie s and KP units into Publicis as part of a global consolidation. UB had previously divided the work between Publicis and Leo Burnett. Publicis, which already handles KP s Hula Hoops and Skips, as well as McVitie s Penguins ...
- United Biscuits has pooled the entire UK creative advertising for its McVitie s and KP units...- United Biscuits has pooled the entire UK creative advertising for its McVitie s and KP units into Publicis as part of a global consolidation. UB had previously divided the work between Publicis and Leo Burnett. Publicis, which already handles KP s Hula Hoops and Skips, as well as McVitie s Penguins ...
Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing. The company has set up a new technology unit called INTCO, which will relaunch the Air Miles web site in May next year and link it to partners sites such as Sainsbury s, BT ...
Tesco Personal Finance has scotched plans to extend the trial of its state of the art in...Tesco Personal Finance has scotched plans to extend the trial of its state of the art in-store video conference booth because it has flopped with shoppers. The booths were introduced in September last year to give shoppers access to advice about Tesco financial products. Yet fewer than ten ...
Manchester United Television has appointed Peter Brookes as managing director. Brookes, who has 25...Manchester United Television has appointed Peter Brookes as managing director. Brookes, who has 25 years of media experience, joins from Birmingham Live where he is head of programmes. ...
The Commercial Radio Companies Association is writing to Chris Smith, the secretary of state...The Commercial Radio Companies Association is writing to Chris Smith, the secretary of state for culture, media and sport, to express concern about the way radio licences are awarded. It follows allegations by BBC 2 s Newsnight last week over the Radio Authority s award of the east of England licence. ...
The Patent Office has posted the United Kingdom Trade Marks Register on the internet, making...The Patent Office has posted the United Kingdom Trade Marks Register on the internet, making it possible for anyone with a web browser to access the register without any extra charge. The new service, www.patent.gov.uk, will be of use to those who need to verify the ownership or status of a trade ...
The UK may escape recession, according to the Quarterly State of the Market report from...The UK may escape recession, according to the Quarterly State of the Market report from the Chartered Institute of Marketing (CIM). The report suggests a slump can be avoided by reducing interest rates to 5% by the year 2000, and by no further worsening of the global economy. A separate report ...
series of business units comprising three UK brands: Prudential, Egg and Scottish Amicable. ...
. Increasing the stakes BSkyB knows the clock is ticking. Its bid for Manchester United ... of the world s biggest football clubs. Here too, BSkyB s bid for United has been referred to the OFT ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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