to remove filtersTHIS WEEK’S BIG QUESTION: Can you still market to the nuclear, two-parent family?
10 Sep 1999 | by SIMON ELLERY
sense to target and identify with the nuclear unit. The family invariably uses the same brand ...
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Lexis takes KP account from Countrywide
10 Dec 1999 | by DAVID MCCORMACK
United Biscuits has consolidated its PR by appointing Lexis PR as the lead agency for KP Foods...United Biscuits has consolidated its PR by appointing Lexis PR as the lead agency for KP Foods ... , Countrywide Porter Novelli. The win means that Lexis now holds the lion s share of United Biscuits ... Hoops and Skips. United Biscuits retains Countrywide for KP Nuts and McVities trade PR ...
EDITORIAL: Best laid scheme of mighty ad men
20 Aug 1999 | by MARK PRITCHARD, head of public affairs
dependent on the state of the economy. When economies suffer, their business shrinks. Marketing ...
MEDIA: The BBC must be realistic in how it expects to be funded
23 Jul 1999 | by MAGGIE BROWN
is the creation of an alliance, uniting the commercial broadcasting sector and advertisers for the first time ... s smart policy unit published a collection of essays by leading economists, Public purposes ... , was how one tough PRO described it. The united opposition worked: the digital supplement proposal ...
BORDER LINES: PARIS - French mint seeks image overhaul
16 Jul 1999 | by MAGGIE BROWN
La Monnaie de Paris, France s state-owned mint, is seeking PR and advertising agencies to help...La Monnaie de Paris, France s state-owned mint, is seeking PR and advertising agencies to help revamp its image. The mint is keen to promote the jewellery and accessories it produces, as well as its coins. It has received written proposals from advertising and PR agencies jointly and is due to make ...
ANALYSIS: Tobacco PR - New tobacco legislation leaves grey areas for PR/Tobacco manufacturers are asking for more clarity on how the Government’s decision to introduce a ban on tobacco advertising will affect the public relations industry
02 Jul 1999 | by ROBERT GRAY
. Few have track records as damning as tobacco s: the Government s draft regulations state ...
COMMENT: We must not sell ourselves short to Parliament - Public relations is lagging behind the advertising industry when it comes to gaining positive recognition from MPs, says Tom McNally
08 Jan 1999 | by TOM MCNALLY, vice-chairman of Shandwick
united PR industry front, something all too often lacking in the past. An all-party group would ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
