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Guinness 'surfer' by Abbott Mead Vickers BBDO

It cost the brewer a small fortune to make but its impact was astonishing and many people still rate it the greatest ad of all time. Using state-of-the-art technology, it was a true jaw-dropper in which crashing waves turn into stampeding horses that appear to be racing a group of surfers ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.