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BORDER LINES: SYDNEY - Ketchum affiliates with Recognition

in Australia. The move completes the final leg of Ketchum s stated aim of establishing an Asia...Ketchum has signed an exclusive affiliation with 17-strong technology PR specialist Recognition in Australia. The move completes the final leg of Ketchum s stated aim of establishing an Asia-Pacific technology network before the year 2000. Recognition is a Sydney-based hi-tech PR shop with an income ...

OPINION: The Big Question - Do you need public relations experience to be a spokesperson?/Microsoft is, for the first time, empowering its spokespeople to make statements on behalf of the company. These people, the company says, do not need to have a back

to the company - a bit like the Labour Party s rapid rebuttal unit, which allowed them to counter anything ...

Mark Borkowski wins Grand Theft Auto sequel PR

million units of the game onto the high streets by Christmas, which translates into a potential pounds ...

STOP PRESS: Clarification

was stated in PR Week, 6 August. Brodeur s client is On Semiconductor, which was purchased from Motorola...Brodeur PR is not working for Motorola s semiconductor products sector, contrary to what was stated in PR Week, 6 August. Brodeur s client is On Semiconductor, which was purchased from Motorola by a management buy-out backed by a private investment firm in May. ...

BORDER LINES: AUSTIN - Siemens hires two for IT services PR

Devices units. The agencies will provide a range of services, including media relations and crisis...Devices units. The agencies will provide a range of services, including media relations and crisis ...

Profile: John Brodeur, Brodeur A Plus - In hi-tech for the long haul/John Brodeur plays to grow his agency into eastern Europe and Asia

an opportunity and take it. After studying for an undergraduate degree in journalism, Brodeur worked for United ...

STOP PRESS: Sun Microsystems recruits ex-Text man

computer systems business unit, which is responsible for the marketing and selling of hardware. Brook...Sun Microsystems has hired former Text 100 senior account manager Tim Brook as PR manager of its computer systems business unit, which is responsible for the marketing and selling of hardware. Brook replaces Ann French, who stays with the company, but moves out of PR. ...

B-M sets up a global unit to tackle millennium bug

to the new millennium. The global Y2K unit spans ten offices in Europe as well as eight offices ... and crisis PR staff will be pooled into the unit. In Europe, the Y2K practice is being led from ...

Platform: You can’t hide your head in the sand over Y2K - Companies need to start making contigency PR plans now if they want to prevent Y2K brand damage, says Giles Fraser

the climate of public concern becomes hotter. All staff need to know the state their company s Y2K ...

BORDER LINES: MILAN - Image Time takes on Olivetti account

and consumer audiences. Lexicon s parent firm, Olivetti, is currently in takeover talks with former state ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.