to remove filtersCampaign Hall of Fame. (Part 2 of 2)
20 Dec 1999 | by CAROLINE MARSHALL
-droppingly impressive in its use of state-of-the-art technology, the images of crashing waves that turn ...
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Campaign Hall of Fame: The hall of shame - Tucked out of sight and stuffed into bottom drawers in the offices of every agency lies evidence of the less glorious moments of advertising’s history. Caroline Marshall selects some golden turkeys
20 Dec 1999 | by CAROLINE MARSHALL
. United Airlines Having signed Marlon Brando for the voiceover, you d have thought United Airlines would ...
CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..
17 Dec 1999 | by CAROLINE MARSHALL
, the Americans sometimes mistakenly believe we are the United States of Europe. But look at the positive ...
THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy
17 Dec 1999 | by CAROLINE MARSHALL
Clayton joins Saatchis to set up a special unit to help companies raise staff morale ... Doug Flynn ...
Low prices at centre of WCRS debut work for clothing retailer
05 Nov 1999 | by LISA CAMPBELL
to enlarge the woman s chest. A second title appears, stating Don t pay more than pounds 35 , with a light ...
Briefs
21 Oct 1999 | by ALEXANDRA JARDINE
include a signed Manchester United shirt. The Institute of Direct Marketing (IDM) is attempting ... -page magazine, focusing on extreme skiing, is sponsored by United Airlines. Haymarket ...
ADWATCH: Pop video style helps Gap series break into the charts - A new series of ads for Gap carries on a familiar format to reinforce its cool image, writes Emma Reynolds
14 Oct 1999 | by EMMA REYNOLDS
is not targeted at any specific age group. It s more about having a young state of mind and an appreciation ...
Umbro land Adidas man for strategy
07 Oct 1999 | by IAN DARBY
previous head marketer Peter Draper to Manchester United (Marketing, July 22)....Umbro, the UK sportswear firm, has poached an Adidas marketer following the defection of its previous head marketer Peter Draper to Manchester United (Marketing, July 22). Shay Boyd joins Umbro as marketing communication manager and will take responsibility for the overall strategic ...
CAMPAIGN INTERNATIONAL: ISSUE LEVI’S - Chiat Day struggles to revamp Levi’s/The US agency’s efforts to give the jeans giant youth appeal have yet to hit the target
24 Sep 1999 | by HARRIET GREEN
aggressive. But others didn t like the acknowledgment of Levi s weakened state. I don t thing ... with placards stating, I want to be happy and conformity breads mediocrity , was simply patronising ...
MEDIA: How will cuts benefit IPC? - A year ago IPC’s management took control of the company. Last week they told 200 of their staff they were being axed. Conor Dignam looks at the reasons behind the cuts
21 Sep 1999 | by CONOR DIGNAM
state of some of its own brands have worked against IPC. Many of IPC s titles are losing sales ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
