to remove filtersNEWS BRIEFS
13 Dec 1999 | by MARK TUNGATE
service for homeowners and contractors. Starcom IP, the agency s digital unit, will handle the account ...
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Stop Press
16 Dec 1999 | by ANNE-MARIE CRAWFORD
of January as the company s merger with United News s chief executive, will take the role of chief...of January as the company s merger with United News s chief executive, will take the role of chief ... offer for United Biscuits could be in jeopardy after a French group said it may exceed the sum ... Affaires Industrielles private equity unit, UK buyout firm Cinven, and Deutsche Bank AG s DB Capital ...
100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades
02 Dec 1999 | by JANE BAINBRIDGE
years, it has sold more than 1.5 million units. 1982 - Channel 4 goes on air ...
MARKETING MIX: That was the week that was
25 Nov 1999 | by CONOR DIGNAM
in one unit....in one unit. 10 years ago: A government decision to allow British Telecom to carry TV programmes ...
Briefs
18 Nov 1999 | by ANNE-MARIE CRAWFORD
for the combined business units. Direct mail volumes have risen for the third quarter in succession ...
OPINION: Never undervalue the importance of under-promising
28 Oct 1999 | by BILL ROBINSON, chief marketing strategi
of the exponentially-growing Software Warehouse, states in his book Serve to Win that under-promising and over ...
NEWS BRIEFS
28 Oct 1999 | by CONOR DIGNAM
stations, and in women s magazines. Wella will also use point-of-purchase interactive display units ...
Dennis forms centralised classified team
25 Oct 1999 | by LEXIE GODDARD
Newsquest to take charge of the unit. Regester was hired by Newsquest to launch its regional ...
MEDIA: Briefs
21 Oct 1999 | by ANNE-MARIE CRAWFORD
, Bristol United Press and the Guardian Media Group s regional newspapers, aim to build classified ad...Six regional newspaper groups have joined forces to launch full service net sites devoted to vehicles and homes. The groups, Newsquest, Northcliffe, Trinity Mirror, Regional Independent Media, Bristol United Press and the Guardian Media Group s regional newspapers, aim to build classified ad ...
Guardian lands Unitee adspend
18 Oct 1999 | by ASHLEY DAVIES
company Unite(e), which recently appointed the start-up Jones Britton Breckon Company....company Unite(e), which recently appointed the start-up Jones Britton Breckon Company ... to persuade readers to switch from their existing electricity supplier to Unite(e), which sources its power ... is understood to have picked up the account through Unit(e) s creative shop, Navajo2. JBBC launched ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
