Search results for United States

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Guardian opens branding unit

Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing ... under marketing director Stephen Palmer and will co-ordinate the setting up of the unit. The unit ... research manager in the brand research unit while planning group head Andre McGarrigle has been named head ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

the United States would be a corrupting force that shouldn t be welcomed in our homes. In fact what we got ...

Travel agent links with chocolate in DM venture

break from everyday life. By uniting two brands closely linked to breaks we ve created a unique way ...

Travel agent links with chocolate in DM venture

break from everyday life. By uniting two brands closely linked to breaks we ve created a unique way ...

Campaign Hall of Fame: The hall of shame - Tucked out of sight and stuffed into bottom drawers in the offices of every agency lies evidence of the less glorious moments of advertising’s history. Caroline Marshall selects some golden turkeys

. United Airlines Having signed Marlon Brando for the voiceover, you d have thought United Airlines would ...

Campaign Hall of Fame: The ads that influenced the power brokers - Opinion formers and style leaders tell Campaign about the ads they think have changed society for the better. Compiled by Caroline Marshall

and duty that sent so many young men to the trenches. John Redwood is the Shadow secretary of state ... stated, seems to me to be the strongest advocate in persuading young people to reject drug use ...

Campaign Hall of Fame: Chairman’s comment

trading on both sides of the Atlantic, the discount brokerage, Charles Schwab, and its eSchwab unit ...

Campaign Hall of Fame. (Part 2 of 2)

-droppingly impressive in its use of state-of-the-art technology, the images of crashing waves that turn ...

Ad bodies have say on Carlton/United merger

met with Carlton and United News planned merger....Advertisers met with Carlton and United News planned merger. Advertiser support is crucial if the merger is to get a green light from the regulators. Carlton/United is now expected to make a number ... . Proposals under consideration are the sell-off of one of Carlton/United s two sales houses - Carlton Sales ...

IPG creates Zentropy in move to unite online offerings

The Interpublic Group has created a new global internet services network, Zentropy, which brings together a raft of disparate web operations under one roof.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.