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BT Retail hires top Air Miles marketer

of advertising and PR for all three of BT Retail s units: consumer, corporate and small businesses. She ... into wholesale and retail units. She takes charge of its advertising at a time when BT is rethinking its ...

TELEMARKETING: The successful sale is a phone call away - Outbound callers need to capture their customers' interest to make a sale. Robert McLuhan reports

mental picture of their physical appearance, state of mind and even the level of their commitment, says ...

EasyEverything invests £20m in US net cafe expansion

LONDON (Brand Republic) - EasyGroup is investing 20m to roll out its chain of EasyEverything internet cafes across the US in the new year. The group opened its first US cafe in New York last month, with plans to expand in the States after six months to a year. However, EasyGroup’s chief executive ...

Express websites sold for £1 as United cuts back

to a stockbroker for the nominal price of £1. The news came as United News & Media announced plans...-leader.com. United News Media has U-turned on its February announcement, which saw the setting up of internet ... . The decision means United will spend £60m next year, compared with the £120m it spent this year. The company ... . The consumer sites do not now fit in with United's plans to transform Xilerate into a B2B operation ...

MEDIA FORUM: Is everyone expecting too much of interactive TV? Despite all the hype about interactive TV, the future failed to arrive on time this year. Who is to blame for this? Do things look any more promising for next year, Alasdair Reid wonders

, the managing partner of mdigital, MindShare s interactive unit, believes it all depends on what ... states: It s only the true evangelists that have been able to persuade people to do things ...

DIARY: Redman Jones has a fondness for Shrimps

Cambridge United out of the competition. The agency, which emerged out of the former Stowe Bowden Wilson ... Town, which sits just behind Arsenal and Manchester United in the Premier League table. But Tony ...

Farm wins creative launch task for Little Big Food Company

at Heinz and United Biscuits. Heinz owns a minority share. The company will launch next May with a range ...

WPP seeks Impiric chief as Bingle is forced out

for a senior executive to integrate it with other group units. ...

CAMPAIGN-I: WEB WATCH - Lifestyle sites

.com 2.0 These are unaudited figures taken from publishers unless stated. The data used in this table ...

CAMPAIGN-I: Spotlight on: British Airways. BA's use of the internet points the way for other dotcom ads. BA seems reluctant to talk about its successful online ads. Why?

states: It s not just done all that rich-media stuff, it has combined it beautifully with a through ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.