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DIRECTWATCH: Vodafone reinforces United link

and Manchester United since their pounds 30m commercial alliance was unveiled in June. It will include direct ... is based on the official Manchester United web site, and offers goal alerts, match reports and team news ... designed a United Pay as you Talk mobile phone, which it plans to market to fans. The manUmobile ...

DIRECT: DIRECT CHOICE/EAGLE STAR INSURANCE

Tod Norman, Strategy partner, Zalpha Direct choice? Fantastic. Chance to be nasty about somebody else s work. Eagle Star - motor insurance for retired folk. Brilliant! Bound to be boring. Maybe I can just write boring 300 times. Three units - letter, flyer, and keep-card. Well, at least ...

Sega enlists Coke chief to Euro post

just under one million units in the territory since its launch last October. The company ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

26 164 United Advertising 5 31 Publications Miller Freeman 5 ...

FIELD MARKETING LEAGUE TABLES 2000: In-store wars - New products and processes are shaping field marketing on the entertainment front

director Nick Jones says that the smaller unit size of DVD is already affecting in-store merchandising ...

FIELD MARKETING LEAGUE TABLES 2000: Field methods look to future - The technology revolution has created a new type of client-customer interaction, but field marketers are adapting their offerings to fulfil this new need

. Aspen has a telemarketing unit, dedicated to its clients, which joint managing director Gary MacManus ...

FIELD MARKETING LEAGUE TABLES 2000: Growth directs field marketing - With a sector growth of 30% year on year, field marketing agencies are increasingly diversifying to maintain points of differentiation

staff do not always have time to ensure that promotional display units, point-of-purchase material ... Ellert, business unit directors Stewart Craig, Ian Harrison. Clients incl SkyDigital, BT, Motorola ... Spencer, United Biscuits, Van den Bergh Foods, Worldwide Brands. E-mail andrew.mtichell@rpmltd.com, web ...

DIRECT: Trans-Atlantic DM data gets go ahead

harbour , European Union member states have 90 days to implement the ruling, while it is likely ...

OPINION: MILLS ON ... FREE OFFERS

for LineOne, the United News We simply didn t expect the levels of usage we got. Rather plaintively, he ...

Royal Mail scheme outrages industry

unit, which was formed from last year s Post Office restructure to promote DM and is headed ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.