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United Airlines is giving its frequent flyers the chance to accumulate air miles while they use the web. The airline last month began to offer its new United dashBar web companion to its 38 million Mileage Plus members. The bar enables United to persistently brand the customer's desktop ...
Many UK marketers running pan-European brands will have been concerned about the progress of European legislation on consumer promotions and their impact on the UK. The anticipated harmonisation of laws could have meant the restriction of certain basic sales promotion techniques that we...
, ready-to-drink packs. RRP is 79p per unit, and characteristics are colonial, full of heritage ... graphics, per unit Strategy The POS unit for Colonial Ice is designed and manufactured from ... to further enhance the theme. The system's central area has two purposes. The counter unit can be used ...
offers an extremely handy stock-trading and online IPO facility. Unit trusts and MPF (mandatory ... customer.' This sits extremely well with HSBC's stated mission of 'wealth management', which ...
that consumers are cynical about CRM campaigns, and Adkins states there is no evidence to support the media ...
There's a long association between coffee and music in Japan. Even today, some coffee bars publish programmes of music they will be playing each month through their state of the art hi-fis. In the finest such shrines to the Arabica bean, you can't even hear a coffee spoon drop. Nestle has ...
be accommodated,' he states. Negotiations are well underway. Money is seen as a big sticking point, given ... that comes from the disciplines that those agencies work within,' states Mishon. For Mishon ... is advertising, which makes any change irrelevant,' he states. 'But that's not to say never - if it ...
. But analysts agree it's a good move for Asia in the internet age. But why would GigaMedia, a unit ...
otherwise stated in advance, prize winners should receive their prizes no more than six weeks after ...
- and off-trade. Recently, Guinness has invested in state-of-the-art POP products which include features ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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