FOCUS: BROADCAST PR - A new angle on making the news/Television programme editors may deny all use of outside material but thanks to stunning and unbiased, visuals VNR producers are still managing to get their footage on air. Sue Beenstock investigates
01 Sep 2000 | by IAN DARBY
, produces what he calls VNR Rushes for a client list that includes Bank of Scotland, NHS Trusts, United ... , it states that: - We must be wary of using a News Release to illustrate a story about ...



