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CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

from the main media agency to become a separate business unit....Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit. The new-media subsidiary has been ... , the joint director - alongside Jez Groom - of Starcom IP, said: 'As a standalone unit, we have the luxury ...

CAMPAIGN-I: Starcom IP peels off from Motive to form an independent unit

from the main media agency to become a separate business unit....Starcom IP, the digital media buying division of the media agency Starcom Motive, is breaking away from the main media agency to become a separate business unit. The new-media subsidiary has been ... , the joint director - alongside Jez Groom - of Starcom IP, said: 'As a standalone unit, we have the luxury ...

ANALYSIS: Advertising's modern woman? - Sexually upfront or just a front for sexy ads - Cordelia Brabbs exposes lingerie ads' depiction of women

bosom on show. The strapline states: I pull the strings . Will it work in the year 2000? Wonderbra ...

Nike signs £303m kit deal with Manchester United

Sports clothing manufacturer Nike has clinched a 303m, 13-year kit deal with Manchester United...with Manchester United. Nike will replace Umbro when its contract expires in 2002. Under the terms of the agreement, Nike will have the right to supply Manchester United with replica kit, footwear, apparel ... form a wholly owned subsidiary which will run Manchester United’s global retail outlets. The deal ...

REVIEW: Marketing and advertising news in the week's press

pounds 120 million for the stable of newspaper titles owned by United News & Media. The Hindujas' bid ...

Sara Lee considers brand cull

to pare these down to a few larger units and spend the savings on advertising, marketing and new product ...

Nike to spend £300m on Man United sponsorship

league football club Manchester United....LONDON (Brand Republic) – Nike is understood to be on the brink of signing a 15-year 300m sponsorship deal with UK premier league football club Manchester United. The club still has two years to serve of its current kit deal with Umbro. Nike is understood to be seeking to establish itself ...

Laura Ashley to open home furnishing stores

Malayan United Industries after a period of management upheaval. It said it had sold more items at full ...

McHardie joins TBWA in research role

strategic research unit at the agency....strategic research unit at the agency. McHardie will take charge of the embryonic Context Unit, intended ... research. There are understood to be plans to open similar units within the TBWA Worldwide group. 'The ... that are bigger and better than their categories,' the planning director, Neil Hourston, said. McHardie's unit ...

ANALYSIS: The advertising event of the year? Can M&S' foray into heavyweight TV advertising help reinvent its brand and stave off further decline of its fortunes? Alex Jardine reports

image, he stated. I am confident it will translate into increased sales. Advertising ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.